Node Pole launches Fossil Free Data Label

If the Internet were a country, it would be the sixth largest consumer of electricity on the planet. The energy footprint of the IT sector is already estimated to consume approximately 7% of global electricity. With an anticipated threefold increase in global internet traffic from 2017 to 2020 the internet’s energy footprint is expected to continue to rise.

To prevent any further significant damage to our climate, we must make sure that our shift to renewable energy also ensures environmentally friendly data handling. Therefore, Node Pole is introducing a Fossil Free Data Label to set a new transparent standard for how to cater for masses of data sustainably.

As consumers shift their lifestyles toward environmentally friendly products and put pressure on companies, many are beginning to realize that their data has a CO2 footprint. And as they do, demand will increase rapidly for sustainable data solutions. With one in three saying that they choose sustainable products and services and support companies that take responsibility, it will be welcomed news that Node Pole is helping ambitious companies demonstrate their sustainability efforts - and to easily know if their data is green - by introducing a new transparent Fossil Free Data Label and leading the way for a green transition for data handling. To obtain the label, companies must meet certain criteria including the following (based on the iMasons DCPI report):

• 100% renewable energy

• World-class energy usage efficiency (≤1.4 power usage efficiency)

• Less than 0.19 kg carbon emissions per kWh IT energy

“Climate change is an enormous challenge for the global data industry and both companies and consumer are now starting to realize the carbon footprint of digital use. By using the Fossil Free Data Label, you stand out from competition and make it clear to customers and consumers that you handle data sustainably” says Christoffer Svanberg, Chief Sustainability Officer at Node Pole.

There is a need for transparency to enable consumers to compare and choose services based on sustainability. Fossil Free Data can become an extremely important tool for climate action and particularly popular tech companies with streaming services as they account for 75% of all traffic on fixed-line networks across North America.

“The amount of datacenters in the world will grow tremendously in the coming years, and by ensuring that they are fossil free, the tech industry can build a new sustainable sector that can change the world for the better,” says Christoffer Svanberg.

To read more: www.fossilfreedata.com